A brand shouldn't be static; it needs to grow and adapt to match a businesses evolving identity. As part of a major rebranding project, I whipped up some fresh, mission center copy for BYLU Campaign's website revamp. Charged with a new logo and a well-defined target audience, I created a brand voice that embodies the blog's confident, thoughtful, and vulnerable spirit.

This rebrand was a chance to create a clear identity for the blog and its growing audience. I used the various h1/h2 headings and supporting copy to position BYLU Campaign as the place for millennials committed to growth. I re-wrote the copy for the homepage and the remaining five web pages (blog, podcast, about, contact, and 404).